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This web page has the following on the web site, "Trading in your home is as easy as trading in your car." Our analyzers saw that the web site also said " Your current home equity works like cash." The Website also said " Start shopping today from your home computer. Search and shop for one of the many homes listed on-line. No need to wait for your current home to sell. Trade it in for equity in your new home. Start shopping today! House Swap and House Trade Service - Get Your Free Listing. Property shopping using real estate equity without having to liquidate." The website's header had Home Trade as the most important optimized keyword. It is followed by House Trade, House Swap, and Swapping which isn't as ranked as highly as Home Trade. The next words tradeahome.com uses is Home Swaps. Vacation was included and might not be viewed by web crawlers.